This is a portion of an article titled Why the Automotive Industry is Shifting to New Media.

The concept of local marketing encompasses everything already covered. Mobile, search, and social all have branches and integration with local marketing. The…

Hi folks, my name is Bill Goodfriend and I have started a new group on Dealer Elite called Comedy Corner. We are still tweaking some things but its coming along very nicely. Being that there are close to 5000 car people that engage on Dealer Elite I am almost certain that in your years of business you have encountered some pretty wild, funny things. I invite you to stop by Comedy Corner, check it out, post something or if you want...just join. Let's have fun, stay positive and focused and…

Hi to all DealerElite members!

It's a great day to check out our speakers page on the official website of the 10th Digital Dealer Conference & Exposition as we've just confirmed (and posted) a whole slew of additional speakers including:

David Kain and Steve Stauning - Check out their…

Having been a Service Manager, Advisor, Dispatcher, Parts Manager and prior to that a retail store manager I know what drives a business forward. It is a dedication to customer service - "Service to the customer supersedes all other assignments" If the owner of a business truly believes and practices this simple rule customer loyalty will soar. A genuine interest in giving each and every customer the best experience will make everyone happy. Always look for ways to give customers honest…

What exactly is ‘ROI Marketing’? Simply put, ‘ROI Marketing’ means measurable results for the dollars spent to promote a product, brand, or individual. In today’s ‘New Age’ of the Automotive Retail industry every penny, every second, and every customer count more than ever. The ability to laser-pinpoint the target market, speak to it, and measure the results are critical to the success of your dealership.

The old saying "50% of my advertising is…

http://www.facebook.com/?ref=home#!/MetroHondaNC?sk=app_4949752878

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Hi to all DealerElite members!

Don't miss out on the 10th Digital Dealer Conference & Exposition being held April 19-21, 2011 at the Rosen Shingle Creek Resort in Orlando, FL. We've got a great line-up of speakers slated with many more to be announced!

Here's a quote from a conference attendee:

“I found DD9 to be condensed, engaging and…

In today’s competitive marketplace we must place our focus on the most important part of the business which is our customer. In my position travel is a must and exposes me to the differences companies place on the customer. The airlines are a prime example when hot meals have been replaced with a small bag of pretzels and a cup of soda. Seats are crammed together with long lines to be processed into the aircraft. Customers complain of lost luggage and poor service as prices soar into the…

Check out the new Carloan site....pretty cool.  http://www.carloanco.com

Over the past few weeks I’ve been on the road pretty much non-stop.  A few of the first time dealers I’ve recently trained are: Panama City Toyota, Stokes Mazda, Kia Country, Courtesy Chevrolet and Superior Chevrolet.  One of the great things that has come out of our “Personality Selling Seminar” at the dealerships is they…

Awhile ago, when I was with HomeNet Automotive, I wanted a demo video of a live video walk-around for myself as I was 1) playing with a new camera and 2) trying out some new features within HomeNet's software.

I enlisted the help of a training and sales manager at a Ford dealership near where I live (and one I happened to be visiting that day) to do a quick one for me. I uploaded it and used it a couple of times but then…

We really can make your newspaper ads interactive!

We really can boost your conversion rate for everyone who visits your web site.

We really can report on the effectiveness of every ad you place, TV, Radio, Newspaper, Flyers, Web, Even business cards.

New Technology can be up and running in 48 hours and results with-in minutes.  Sell More Cars.…

The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few that follow through, the results can be devastating. While it’s true that many customers’ complaints have little or no merit, there can be a real danger if the wrong plaintiff’s attorney gets involved.

You may be thinking “we have lawyers of our own and insurance for that sort of thing, so bring it on”. Well, here’s the problem: many lawsuits that stem from seemingly…

Diligence. That’s it. There is no skill required, no tool necessary, no special knowledge to get you leads through social media. If you are diligent, you will succeed. Of course, there are tools, techniques, skills, and special knowledge that can make it a whole lot easier and more successful. Even with these, you still need diligence.

The tools are out there.…

Who Services Internet Sales Leads When Your Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test…

In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…