He Buys, She Shops: Study Reveals Fundamental
Shopping Differences between Genders
Women Encounter More Problems, but Men are Less Forgiving
– Roughly half of all customers experienced problems during their most recent shopping experience, according to, “Men Buy, Women Shop,” a first-ever study looking at gender differences in the retail shopping experience, released today from the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania;…
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Added by SUSAN HAIR on November 1, 2010 at 2:05pm —
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Selling to women expert Delia Passi honored among Florida’s top women business owners
Hollywood, FL () - At the helm of one of the nation’s leading selling to women training, marketing and research firms, Medelia Inc. CEO Delia Passi was honored this month at the Fourth Annual Top Women-Led Businesses In Florida Awards Ceremony and Luncheon.
Presented by the Commonwealth Institute of South Florida & the Center for Leadership at Florida International University, the Top…
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Added by SUSAN HAIR on November 1, 2010 at 1:58pm —
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All around the country people are making plans for their holiday celebration. Seems at times that our sales people are distracted, many think they can not compete with the man in the red suit. Not True! In over thirty years in the automobile business, I was once one of those who relaxed in the holiday season. In 1994 while trying to work this new tool called "the internet" I discovered there was business out there. I just had to place my…
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Added by Craig Darling on November 1, 2010 at 12:17pm —
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SEO for Car Dealers has been hugely important for years now, but the recent changes at Google have made strong SEO that much more powerful in driving traffic to your websites.
The changes really come down to three things:
- Places (the maps listings) have moved to the right sidebar and stay persistent with the page as you scroll down.
- The organic ranking algorithm now controls the rankings on Places.
- Reviews are now visible on your standard Google…
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Added by JD Rucker on November 1, 2010 at 1:45am —
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Demons and Ghouls, Goblins and Ghosts..
Come listen to a tale hair-raising to most
Stepped out of the darkness, under the moon lit sky
As the night wind howls and the bats fly by
From behind a tombstone a car dealer creeps
To face an open coffin where an awakened corpse weeps
This frightful figure looks dreadfully at the man
And pointing to the stone with a trembling hand
“Rest in Peace” says the corpse with a morbid moan
“Here…
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Added by NANCY SIMMONS on October 31, 2010 at 9:48pm —
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Added by Terry Marcum on October 30, 2010 at 4:00pm —
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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be reviewing Advanta-STAR for his affiliated automotive advertising agencies during an interview with the President of Advanta-STAR, Withan Lemmon, on the blog talk radio station…
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Added by Philip Zelinger on October 29, 2010 at 3:30pm —
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1. Good for you!
2. That’s really nice
3. Superb
4. That’s the best ever
5. You did that very well
6. That’s great!
7. You’ve got it made
8. Way to go!
9. Terrific
10. That’s the way to do it!
11. That’s not bad!
12. That’s quite an improvement
13. Couldn’t have done it better myself
14. Good thinking
15. Marvelous
16. You really are going to town
17. You’re doing fine
18. Keep up the good work
19. You’re…
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Added by Kevin "Friend Me" Bradberry on October 29, 2010 at 1:30pm —
4 Comments
Many have requested a copy of the slides from my presentation at Digital Dealer 9 in Las Vegas on "The Evolution of Business Development - The Hybrid BDC". This download also includes the audio files of example "what not to do" phone calls.
You can grab my presentation here >>
www.NewVisionSales.com
Thanks. Contact me and we will talk about what I and New Vision Sales can do take you and your dealership to an astonishing…
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Added by Glynn Rodean on October 29, 2010 at 11:48am —
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The first I knew about the scam was when I got a call from a journalist saying that if she had…
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Added by charles bayer on October 28, 2010 at 11:04pm —
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Have you had a 'Perfect Day" recently?
You know, where everything just seems to come together.
Customers seem to be in a great mood. Technicians and Parts are not arguing at the back counter. The Owner comes in and smiles at you for no particular reason.
Just a great day.
And then you ask yourself "Why isn't everyday like today?"
I can tell you what the difference is.
Daily Goals.
When you have Wrtten Daily Achievable Goals your day…
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Added by Leonard Buchholz on October 28, 2010 at 6:00pm —
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As we are constantly looking for ways to improve our internet sales process, one of the things that has come to our attention that we are thinking of looking into further is auto quoting. There are several
companies that offer services like this at a reasonable rate, one of
them being responselogix. We are looking at trying to implement this at
mainly our Honda store on a trial basis until we see how it works, but
before we did I thought it would be a great idea to pick…
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Added by Walt Kustra on October 27, 2010 at 4:27pm —
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Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”
Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and…
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Added by Rebecca Chernek on October 27, 2010 at 4:07pm —
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Delia Passi is a nationally recognized and highly regarded businesswoman in marketing and business development and considered a leading authority on selling to women. As President and CEO of Medelia Incorporated, she supports companies in their efforts to gain market share of women consumers and target markets. Medelia Inc. is the recipient of several awards including Best Woman-Owned Business, Best Diversity-Owned Business, a Stevie Awards’ two-time finalist and Ernst & Young’s Best…
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Added by SUSAN HAIR on October 27, 2010 at 11:29am —
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The number one way to improve your memory
Memory loss is the
single biggest fear for…
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Added by MANNY LUNA on October 26, 2010 at 10:43pm —
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Uplead Technology helps retail, independent and BHPH dealers all across the United States and Canada. Our company is the only company with proprietary rights on our service system. We enable dealers to enhance the car buying experience for their customers while also generating more revenue for the dealer. We have the ability to capture off hours and closed day customers. You can utilize our services with all of your current means of advertising thereby incresing your floor…
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Added by Bill Goodfriend on October 26, 2010 at 12:32pm —
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Pace BMW is proud to participate in the WomenCertified® program, which aims to give women car-buyers the tools they need to buy or lease a new or preowned car with ease and comfort.
All DCH Auto Group BMW dealers maintain active membership in this organization. We fully believe in giving our customers the tools to buy BMW cars and SUVs that suit their individual needs, even if they’re not experts in the automotive industry. Involvement in this organizations means that all of our customers…
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Added by SUSAN HAIR on October 26, 2010 at 9:19am —
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Monthly Training Supplements
WomenCertified is not just a one-time training event – it’s a way of doing business every day. That’s why we’ve created this downloadable tool that you and your sales team can use to support your ongoing success in selling and marketing to women.
SALES AND MARKETING SUPPLEMENT
Find and Leverage your Referral Champions
CALL CENTER SUPPLEMENT
The Telephone Game
Referrals from satisfied customers are the best way to grow your…
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Added by SUSAN HAIR on October 26, 2010 at 9:08am —
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In case you missed out Glynn's PowerPoint presentation is available for download
here >>
http://NewVisionSales.com
The Evolution of Business Development / The Hybrid BDC
Added by Glynn Rodean on October 25, 2010 at 4:34pm —
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2010 Every month is the month to make CONTACT!!
In many cases, women do not make purchases on the spot – at least not in the literal sense. Studies show that women tend to have 13 points of contact with a brand before making a purchase. Even “impulse” buys are often influenced by several previous encounters that influence her decision to buy.
Want to speed up the process and start making more contacts with prospects? Fall is a great time to reconnect. Here are 10 ways to get on her…
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Added by SUSAN HAIR on October 24, 2010 at 5:16pm —
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