It's hard to believe that March 2020 will soon be three years behind us. Digital Retailing became more than just a call to action on our websites three years ago. Many dealers quickly responded to the pandemic by offering customers the ability to purchase their vehicles online. Or in some cases, dealers provided at-home delivery. But just because dealers offered customers the ability to purchase their…

With the start of the new year, you should be looking forward to what you can do to make 2023 a success for your dealership. While there are endless marketing strategies to employ, having a solid outbound calling strategy should be at the core of your efforts. Whether or not it was successful for you over the last 12 months, there are things that you can do to make it more…

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.

Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy,…

Over the past few years, managers have been working to turn every stone in the dealership regarding opportunities. One phenomenal idea created is called an “upgrade” or “exchange” program. If you’re not up to speed, a sales associate spends time in the service lane, and their job is to speak to potential service customers and work to convert that customer to a new vehicle sale AND retain a trade from the…

Company Rebrands to Emphasize Focus on Revolutionizing the Customer Experience in the Automotive Industry

HOUSTON, TX. JANUARY 3, 2023 - TotalCX - formerly InteractiveTel - announced today the official launch of a new company name and branding. TotalCX reflects the evolution of…

As a customer, there’s nothing worse than being ignored or getting a response to your inquiry that doesn’t answer any of your questions. Before the world of Covid, many dealers heavily focused on answering leads in a timely fashion. Heck, even most, if not all, of the OEMs had standards in place to ensure that all leads were answered within a certain time frame. Yet during the height of Covid, when…