Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!



For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…

There are only 2 Differences Between a Rut and a Grave.

One is the depth, because you can get out of one. The other…. Well let’s say you are all covered up! Let us deal with the rut. If you're having a bad quarter or…

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I wanted to get some feedback and opinions regarding education and the role that it plays with the quality of positive people that we have in the sales industry. I am really happy to see how Brian Pasch is utilizing the importance of education and implementing this for us in the auto industry. Much respect to you Brian!

I am not sure if this is only my own personal experience or if my thoughts are correct regarding the lack of motivational influences during our college and education…

I am in favor of all new technology, I think email is a great way to communicate, texting is super, facebook is awesome but for most dealerships today the Phone is still the # 1 way to sell cars today. I am seeing more and more salespeople or internet managers allowing themselves to fall into the trap of too much electronic communication and not enough phone calling.

I was so happy when i got my first sales job at a Toyota dealership in Louisiana. The sales floor was closed to any new…

I kind of fell into the automotive business. A friend of a friend had a position open in a BDC of a car dealer selling Suzuki and Isuzu. I left a collection agency where I was selling the idea of paying a bill to go to the automotive business where I was selling the idea of making and keeping an appointment to meet with a salesperson. 

I started at the bottom, making phone calls to leads, setting appointments, tracking shows and sales. Then, we brought on a consultant who…

Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"!  Another example...Everytime I…

To the Superheroes of my life (you know who you are):

I am grateful to you for your aspirations and refusal of failure.A great role model is a person that understands who he is and does not cheat…

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

We are on the road for a couple of weeks training a variety of dealerships. I gotta say our Personality Selling System is such a great hit with both the sales persons and the managers. They tell us it’s not only a unique approach to sales but when we follow-up our training has always expanded the sales of the dealership.

Our on-line and social media production department is currently working on an on-line customized P.S.S. training program with audio, video and mobile…

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…

During a recent dealership visit I asked a manager why she used a lateral support team system. The answer took me back when she said “That’s the way it’s always been done.” When thinking about her statement it came to me that many times we get stuck into processes or procedures that may need changed or altered. These changes are never acted on because many managers dislike change and operate in their comfort zone. Let’s look at some innovative ways to analyze what processes are right for…

You know that your attitude has a huge impact on the actions you take and the results you get. So, how can you create a great attitude?

One simple, yet powerful, way to change your mental and emotional state (your attitude) is to move your body differently. The way you move creates how you feel. If you want to change how you…

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network's portal --…