As a savvy customer, nothing is more infuriating than being ignored or receiving a response that dodges all your questions. Pre-Covid, dealerships used to pride themselves on their promptness in addressing leads. Even the OEMs had standards in place to ensure that all inquiries were answered within a specific timeframe. However, during the peak of the pandemic, when demand outstripped supply, some dealerships conveniently chose to overlook their leads. And if they did bother to…

It's one thing to be great on the phone, have efficient systems in place, or even flaunt a sleek, modern website. But, oh boy, it seems like we're a bunch of klutzes trying to fit a square peg in a round h*** with those tasks. Now, ever wonder why we trip over these hurdles? Maybe we're spewing the worn-out "time is a luxury we can't afford" excuse, or even the grand old "we've sold cars since the dinosaurs roamed, and we're doing peachy." Peachy? Really? Is being stuck in the mundane…

One of the most glaring issues affecting dealerships today is the dismal state of their phone skills. It’s alarming to witness how poorly some sales consultants handle inbound calls. Often, they fail even to say a simple "thanks for calling ABC Motors," instead opting for a generic introduction like "sales, Chris…" This lack of professionalism right at the outset leaves a negative impression on potential customers and set the tone for the entire interaction. …