BDCs are one of the most important revenue generators for your business, but it’s not always easy to directly measure ROI because they don’t sell directly. They generate leads, manage and anticipate customer needs, and use that information to set appointments and nurture customers toward engagement with your services. 

As a result, the concepts and…

Over two-thirds of customers say a business’s customer representatives are key to a great experience. Given that your business development center is the communications center of your entire dealership, the BDC reps you choose can make or break appointments and customer relationships before they even get started. …

Many dealerships have built an auto business development center to drive appointment rates and generate more sales. The leading dealers are making money hand over fist on these investments—but it doesn’t feel like your BDC is delivering the same for you. 



What are they doing differently that’s working so much better?

Measuring…

Your business development center is the lifeblood of your dealership. Between channeling leads to your sales teams, setting appointments with customers, and staying ahead of customer needs, there isn’t a corner of your business it doesn’t impact. 

But it doesn’t generate profit all by itself, so it can be hard to understand how it’s performing. What…

Even in today’s fast-paced digital world, the phone is still the most important business generator for every successful dealership. That means your team’s phone skills must be razor-sharp to capitalize on every revenue opportunity. 

Unfortunately, these critical phone interactions can be hard to evaluate, and a few small but important details can be…

If you’re concerned as an owner or GM that you’ve been putting too much time into your BDC, you might be right. A business development center is not the type of department you should need to micromanage. With the right manager and training partner, your BDC should be driving revenues in every department, and all you’ll have to do is make a few big-picture decisions here and there. …

Business development centers are the cornerstone of modern dealership revenue strategies. When these engines are finely tuned, they’re responsible for generating game-changing appointment rates and capitalizing on opportunities that many seasoned sales professionals didn’t even realize were there for the taking. 

That’s why, if you look at…

Now that your Business Development Center is up and running, how can you tell if your BDC agent or team is making the most of your revenue opportunities? The nation’s leading dealerships always bring in a professional training partner on day one because it allows these business machines to be largely self-driving, but that doesn’t mean a GM can fall asleep at the…