Do you want to increase your CP Hours per RO?



Greetings, 

I can't imagine many people answering NO to that question. If you did, please contact us immediately and tell us about your success! All joking aside, in most cases CP Hours per RO are an area of opportunity for increasing Gross Profit, as well as increasing shop…

C’mon folks, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago.

Not that you can’t still close people, but the residual factor is usually gone when you use this…

How To Sell More Cars To Millennials Like Me

I would be considered a millennial, or a Gen Y consumer.  After all, I’m twenty-eight, a new mom,born in 1984, just about to have my ten year high school reunion and often think to myself-“If I wasn’t in the auto business, if I didn’t do this for a living, what would…

Believe it or not some states are bringing legal action against "experts" who are unlicensed in their states for giving advice to the public.  States like Ohio, North Carolina and others require car sales professionals to be licensed, so is it possible someone unlicensed could be breaking the law?

Well if you ask the Attorney General in Kentucky maybe they are in violation of the law.  Watch this video or read about this case here. …

Ok, I must start with an apology for a slightly misleading title. Even the most popular car dealerships will struggle to tell you how many clients they'd found on social media. One thing is for sure, though – car manufacturers and dealerships are increasing activity on Facebook, Twitter and other social media channels and there must be a good reason for them to do so. With more than a billion people using social media actively, the likelihood of you encountering a potential buyer on one of…

There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.

It's a trap. Overexposing at the wrong time to the wrong people can…

Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a…

Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer service. In fact,…

Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition

Salt Lake City, UT – July 16, 2013 – DrivingSales today announced that The Walt Disney Company’s^® Bruce Kimbrell, site leader for…

• Must Reads are : compendiums of our best recent coverage of a particular topic. In this issue, find out how hackers try to trick your employees, why it takes so long to find breaches, how the cloud can help SMBs find vulnerabilities -- and much more.
• How Hackers Fool Your Employees

Why Are We So Slow To…

AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.

CSI is critical to SURVIVAL

One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or salary structure, are salespeople.…

I came upon this and thought it of interest.

Read more: http://www.entrepreneur.com/article/227389#ixzz2YqF6PPu3

Thoughts?

http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.internetsales20group.com

Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales

I had two…

http://www.goallinesolutions.com/blog/the-keys-to-driving-better-customer-service-in-the-automotive-industry/

I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that loyalty. The article discussed how some of Apple’s products are inferior technology-wise to…

Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.

In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…