Training is a key component of any dealership’s long-term plans. It unifies your team’s approach to sales, fine-tunes your brand identity, and can consistently deliver one of the biggest ROIs of anything you do for your business. 

However, if you don’t know how to train a sales team properly, it can also be a huge waste of time and money. It’s not…

Many businesses struggle with confessing they need improvement. Why is that such a bad thing to admit? The truth is, it’s not bad at all. 

Acknowledging there’s room for improvement is a skill not many possess. This is by no means a weakness; it is most certainly a strength in your repertoire. This skill allows your business to be one step…

Investing in a great training program is one of the best ways to increase all of your key metrics and meet your monthly sales goals. By bringing a specialist consultant who understands the auto industry and what it takes to sell effectively in this unique environment, your sales team can stay ahead of the competition by following the latest trends and perfecting vital skills like appointment setting and lead management. …

Training is the foundation for a business's success. Why settle for mediocrity when you can strive for greatness? Finding ways to step up your game can be difficult, but ongoing coaching makes the process seem effortless. 

What does practical coaching look like? What are the critical components needed to produce maximum…

Time is money, and your sales force needs to be efficient in their work. Extended pitches can derail closing and waste time, while a laser focus on identifying customer needs and pain points is key to solving problems and overcoming objections. 

However, achieving this is easier said than done, and training is essential for keeping your team sharp.…

Every department at a dealership needs training, but your BDC can benefit the most from regular coaching to maximize the results they get for your business. They rely on their phone scripts and skills to set appointments for your salespeople, and the tiny details they get from training can be the difference between hitting your monthly goals and the entire dealership falling flat. …