August 2010 Blog Posts (61)

Solution To Lost Phone Leads….

You pay a small fortune to get the phones to ring…..Unfortunately, some deals are lost due to poor call handling. NADA statistics show a large number (up to 80%) of inbound leads initiated by phone, are lost. These buyers typically purchase anywhere from 2-7 days from initial contact. Does anyone know what happened to them? Wouldn't it be great to…

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Added by Susie Peeler on August 22, 2010 at 9:05pm — No Comments

2010 NAAA Convention A Dealer's Journal Will Be In Booth 211

Looking forward to meeting some of the DealerElite members at the NAAA annual convention and then at the 2010 SEMA show. Stop by and see us in booth 211.

Added by Michelle Dones on August 21, 2010 at 9:20pm — No Comments

What To Ask Yourself Before Taking The Smart Plunge Into Dealer Chat

You’ve received phone calls from automotive live chat providers. You’ve read the articles in dealer magazines. You’ve seen the postings on dealer message boards. You’ve made the decision to give the new craze a whirl. Maybe you want to reach out and see who is visiting your website. Maybe…

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Added by Shereef on August 21, 2010 at 1:09am — 4 Comments

Connecting now-a-day's.

Funny thing...a gentleman the other day posted something about how ever since he joined DE that a huge number of people have not responded to his connection requests. I echo'd his statement and looked today to see how many connection requests I have sent since the first of the Aug. and found 11 outstanding requests. Technology is meant for 'real time engagement' It can also be meant for so many other things, but what I find funny or ironic is that most people who say they're in the here and now… Continue

Added by Bill Goodfriend on August 20, 2010 at 7:20pm — No Comments

When the Selling Stops



I’ve just spent 6 of the last 9 days working with 2 very professional sales teams; both from high volume and very profitable Honda stores in the SE; profitable because of their fixed operations and used car departments. 42 different sales team members, consultants and managers alike, went on videotape to…

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Added by Steve Richards on August 20, 2010 at 1:57pm — 3 Comments

Customer Retention through Multi-Channel Digital Marketing Solutions with Autorevenue

Hello My name is Mitch Chatlin and I am an advertising consultant for Autorevenue. We offer the most complete and comprehensive digital marketing solution and customer retention tools in the industry today. We communicate with 100% of your customers 100% of the time using our Multi-Channel approach. (email marketing, text messaging, on-line service scheduler, voice messaging, direct mail, ENEWS Letters) If you are looking to create incremental business in both your service…

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Added by Mitch Chatlin on August 20, 2010 at 1:30pm — No Comments

Dealers to get great Value for FREE. When was the last time that happened?

Have you ever joined a project or group and you got the feeling it was going to be special? Today I sat through orientation for a new Automotive SEO study program given by PCG Digital Marketing and Driving Sales. he study will give 100 automotive dealers free access to learn SEO strategies to leverage their brand on the internet.



The amazing thing… Continue

Added by Glenn Pasch on August 19, 2010 at 9:16pm — No Comments

No Fund No Fee Special Finance Leads you only pay for a lead if you sell a car!!



Auto Dealers We Can Help You Sell More Cars with our "No Fund No Fee" Special Finance Leads Here's How it Works...





You register your dealership for a 25-50-100 Mile Exclusive Radius Territory we then start sending Pre-Scrubbed Leads that have been verified for the validity of… Continue

Added by Mark Hergert on August 19, 2010 at 7:53pm — No Comments

Coupons, Customer Service Surveys, and A Case Study (Oh, My!)



I have

a confession.



My name is Katie Colihan, and I ignore customer service surveys and coupons.



Hi Katie



Hi.



This stems from the fact that I love shopping, so I always get the register rewards. I never use them. I throw away money on a daily basis. Sometimes, on my "lucky" days, I get an opportunity to "Take a survey online and be entered in a contest to win a… Continue

Added by Katie Colihan on August 17, 2010 at 12:00pm — No Comments

Are You Attending The 9th Digital Dealer Conference and Exposition?

9th Digital Dealer Conference



The first round of speakers for the 9th Digital Dealer Conference & Exposition has been released. I am very honored that I will be speaking at the conference on a topic that most car dealers have not heard about.



My topic deals with the fact that car dealers are under attack and their own inventory is being used against them. Unaware of the consequences, car dealers are participating…

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Added by Brian Pasch on August 16, 2010 at 11:21pm — No Comments

Are dealers embracing technology?

To all my industry peers...How crucial is it in todays automotive environment to have a solid working E-Commerce Department? I was working with an auto group in K.C. the last two weeks and they decided to stay horse and buggy. I would like to hear your thoughts and opinions. Please accept my many thanks in advance for your time and consideration and make it a great day.

Added by Bill Goodfriend on August 16, 2010 at 6:30pm — 9 Comments

Whoops! I just clicked "SEND"

I’m often asked “what makes an Internet department successful”? To be honest, I’ve never been able to directly answer that question with a simple answer because so much must be considered when it comes to defining the steps that lead to success. One thing is for certain in my mind: there are two basic doctrines involved when it comes to starting an internet department. The first one allows technology to do the steps needed to make more sales. The second embraces technology to assist in a… Continue

Added by Mike Myers on August 15, 2010 at 8:05pm — 5 Comments

Automotive SEO Study Invites 100 Dealers To Participate

Automotive SEO Study If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention.



The Automotive SEO Study will be limited to 100 dealers. Registration…

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Added by Brian Pasch on August 13, 2010 at 5:35pm — 3 Comments

Free! 24/7 Dealer Chat Support, Staff, and Leads (Dealer Elite Case Study 2 Months)

We are looking for 5 Dealers that will share their results here on the Dealer Elite forum. CarChat24 will provide 2 months of free 24/7 fully staffed live dealer chat support, and the leads/appointments our service will produce.



What you can expect: A minimum of a 50 to 60% increase in your current website lead conversion, More Sales Leads, Sales Appointments,…

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Added by Shereef on August 13, 2010 at 12:00pm — 55 Comments

What Are The Consequences Of Not Taking Action?

Yesterday I had the privilege of addressing a room of Service Managers and Factory Personnel. And I have to believe that everyone in that room was there to find or gather some new information that would help them take action on something that might be causing them some problems at their Dealerships.



Why would you attend if you had no hope of getting something, right? I hope that everyone one of them got something that they can use right away at their Dealership this week, something…

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Added by Leonard Buchholz on August 13, 2010 at 7:00am — 1 Comment

Dealerrater in Canada - Looking for a contact

Finally Finally Finally Dealerrater has started to include Canadian dealers to their database. I can't even tell you how excited I am. If anyone has a contact at Dealerrater I would love to talk to the right person about educating the dealer body here how important this type of reputation management is. My email is ryan@carchat24.ca and I am located in…

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Added by Ryan Thompson on August 11, 2010 at 6:30pm — 1 Comment

The Search Results you see are not always the results your potential customer sees?

You want to see how you rank for your name or your business name and how you rank for the keywords and phrase you target. But are you looking at the real results?

Have you ever looked to see how you ranked on the Google or Yahoo? You typed in a keyword or phrase and found yourself right away. However, when someone else searches for you, you are no where to be found. I’m not talking about results coming from someone else’s computer. WOW, I always thought I was on the first page?

I’m… Continue

Added by Eric Dean on August 11, 2010 at 6:17pm — No Comments

Success in cars.

We all know that today's economic hardships have made maintaining a career in cars quite an obstacle. With that being said, there is always something, we, the people working in the car business can change or do to better ourselves. The economy is always going to change, so we need to change how we work with people, how we communicate and how we sell the product. We need to keep training and looking for new ways to become more successful. There is no such thing as being… Continue

Added by Ramy Ahmed on August 11, 2010 at 6:16pm — No Comments

We keep growing!

We just added 4 more sales offices: Inidianapolis, IN; Sarasota, FL; Del Rey, FL; and Los Angeles, CA. We now have over 8 sales offices nationwide for local representation of our service to dealers across the country. We plan to grow to Chicago, New York, Boston, Seatle and Dallas before the end of the year. Want to join our winning team?! Call us or send your resume to hr@outsourcedbdc.com today.

Added by Don Queen on August 11, 2010 at 10:30am — No Comments

Unhappy Car Buyer Gets 110,000 Views on YouTube

I was browsing through the website of a prominent dealer-chasing law firm this morning (I know, I have weird hobbies), and came across a posting about a dealer with a link to a YouTube video. This dealership is part of a good-sized group that is very well-regarded in the area. As I am personally acquainted with this dealer group, I can attest to their integrity and dedication to customer satisfaction. So, when I clicked on the YouTube link, I expected to see another unconvincing customer with a… Continue

Added by Jim Radogna on August 10, 2010 at 7:51pm — 2 Comments

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