Building an intentional culture in your dealership takes sound leadership, collaboration, execution, and reinforcement.

However, it comes down to one simple formula...............

Intentional culture formula:…

Elmer Wheeler coined the term in the 1930’s. Basically, he told customers the benefits they will get from a product or feature rather than what it did. He painted a picture convincing the customers how they would feel after using the product as well as what impact it would have on them. “It’s the sizzle that sells the steak and not the cow.”

Simple steps to sell the…