Appointment setting is one of the best ways that a dealership can get people into the showroom to buy a car. But if your agents don’t see success on the phones, it can feel like a waste of time. Luckily, proven training methods increase your agents' efficiency in getting people into your dealership and closing sales.

Hold Regular and Ongoing Training…

When breaking down the job of a service advisor in terms of selling work, a question that can get asked sometimes needs a bit more explanation. What is that question, you may ask?



Well, here it is:

To sell a job to a customer in the most effective manner possible… is it better in person or over the phone? A service department is a BUSY place. There’s always something going on…

The department-to-department handoff at a dealership is something that can be overlooked during the sales process. However, it’s a crucial step to creating a stronger bond between the dealership and the customer as a whole. Hearing, “I’ll buy a car from you, but I’ll never service my car here,” is something that should not be coming out of a customer’s mouth during the sales process. While that statement is…

With the constantly shifting car market, it is more important than ever to focus on the things that will make your dealership successful and allow you to continue business as normal. While there are plenty of things that you can do to keep your inventory up to date, it is just as important to invest time and energy into making sure that your employees stay up to date as well. Ensure they’re getting the…

With the holidays in full swing and plenty of shopping happening, it’s important for your dealership to get in on the action to close out the year with a bang. Cars are a fairly popular Christmas gift, so it is up to your dealership to find a way to get the maximum value out of this time of year.

Get Involved in Charity

Nothing…

The telephone is your most reliable source of leads. Inbound phone calls allow dealerships to gather more detailed information about a customer's needs, resulting in higher conversion rates. Since six out of every ten inbound calls to the sales department have…

Generally, when someone thinks of customer service for a company functioning out of one singular building, they assume it should be the same across the board. When it comes to a dealership, however, customer service can vary based on the job and its purpose. Not saying that it shouldn’t be excellent no matter the department; however, each department functions differently. Some interaction is B2B, other interactions are front facing to the public, and a large portion of interactions are…

Using video to engage sales prospects is an effective way to provide information and enhance the customer experience. By creating engaging and informative videos, car dealerships can showcase their inventory, highlight features and benefits of specific vehicles, and even offer virtual test drives. This can help car dealerships position themselves as a trusted source of information and a go-to destination for car buyers.

Let's explore some of the reasons why your dealership…

At a dealership, we are responsible for doing everything we can for our customers. Sales and Service are set up to make a profit in their respective departments; however, sometimes their paths cross when it comes to assisting a customer to the fullest extent in an all-too-common situation… When to keep servicing and when to upgrade. 

The sales…