Survey Also Reveals How Changing Advertising Trends Are Reshaping Which Channels And Tactics Are Driving More Customers Into Showrooms 

ATLANTA – (May 17, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of its latest industry survey that shows which digital retailing…

I know from my time as a Controller that digital contracting sounds like a no brainer for the dealership. The benefits are there: less paperwork, less storage costs, faster funding, and delivering that “friction-less” experience we’re all hearing so much about. It’s no wonder e-contracting is the new popular kid on the block.   

I believe…

It’s popular to talk about the chip shortage – and for good reason. The blows just keep coming. First, the slash in vehicle production. Dealers who typically inventoried 600 to 700 new cars now have fewer than 50. I spoke with a dealer in California last week who literally had two new vehicles on his lot. Two!

Then, the subsequent soaring cost…

Nothing has changed why are we trying to reinvent the wheel?

The 8 to 12 steps to the sell is still key when you are selling a car. When a customer shows up to the dealership you still hold your hand out and smile and say “Welcome to ABC Motors my name is Ron and you are?” Practice that little sentence right there and it will…

CXAUTO2021 demonstrates the power of a great experience, featuring inspiring thought leadership and best in class case studies in its tailored agenda carefully designed to attract Leadership – Board – Digital – Marketing – CX – Technology – Aftersales – Data and Brand Executives.  Reserve your live virtual experience ticket today to be…

Welcome back to our video series, Ali Reda’s Road to Sales Success. We want you to find incredible amounts of success, and we’re going to do everything we can to help you find your way to it. So, we’ve…

Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the business - hadn’t taken any transactional customers in his first couple of months in the…

Excited to know more about Carlos’ journey? We’re so happy to have you watching our video series, Ali Reda’s Road to Sales Success. We’ve been telling you all about Carlos, a new…

With vehicle inventory low, many dealers have to place a heavier focus on used cars to stay in business. In the current market, dealers are frequently outbid by other dealers for decent used vehicles or, more likely, are forced to pay thousands over retail value to acquire inventory. Add into that cost any auction fees, transportation, recon, and detailing,…

Here it is . Don't forget to subscribe to my podcast on all podcast platforms and also subscribe to my YouTube Channel @ RonGarverick . I appreciate the support from everyone and to my sponsors, Street Volkswagen of Amarillo, dealerElite and GARV Automotive Finance, BDC, Sales & Management Training…

Gooooooooood Morning! And thank you again for joining us in another video in the series, Ali Reda's Road to Sales Success. Let’s get right to it. Carlos spent the first month learning all about the ins and…

We all get that pit in our stomach when a big job finally comes to a full diagnosis. The customer is either going to tell you to go ahead with the job, tell you that you’re crazy and they’ll take their car, or some vague grey area in between. The goal of course is always to work to get the job sold and the car fixed. But how do you present the issue…

Mindset of The Salespeople, Interview with Aj Owens of Subaru of Wichita. 

We talk about Internet Leads vs Lot Ups

Salesmen Mindset & the Importance of Training Salespeople and Managers alike.

Please subscribe to my podcasts The Automotive Architect Sales Podcast & The Manager…

InteractiveTel Awarded 2021 Product of the Year Award from INTERNET TELEPHONY Magazine

InteractiveTel's Vision Hosted Phone System Recognized for excellence and quality in delivering unified communications solutions

Houston, TX  March 22,…

Growing complexity in reinsurance market requires in-depth review of business models and goals, increased transparency and tailored solutions from providers

NORCROSS, GA. — May 3, 2021 —APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare and GWC Warranty brands, is offering dealerships a Consultative Approach designed to match dealers’ unique business situations and…

More importantly, we have to ask ourselves why we’re continually having to “reset” when things aren’t going right. That is  not hitting sales objectives, low appointment set-rates, low appointment show-rates, low appointment sold-rates, as well as poor results in handling inbound calls or internet leads. The reset on the dealer level often includes…

When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…

It has been about 5 years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see has not changed is the lack of designated compliance officers. We didn’t have one then, and most dealerships still don’t have one today.

Compliance officers can protect…