What Experts are saying:

We all know that the mix of low inventory and higher prices on vehicles has affected sales. The world, after all, doesn’t revolve around gross alone. What wasn’t expected was an 11% drop in new car sales from April to May. This has some experts concerned about an upcoming economic downturn. “The market appears increasingly concerned about the economy, inflation, rising interest rates, and a recession,” Joseph Spak, an analyst at RBC Capital Markets, said in a…

If the current economy is worrying anyone else, welcome to the madhouse. This isn’t the first-time interest rates have traveled north and buying power and disposable income are low, however when things like this happen businesses struggle to stay afloat. The only thing that’s different this time around is we are also navigating the tail end of a global pandemic that has turned many industries on end and shuttered businesses in its wake.…

The most important thing a sales associate can do for a customer right now is listening to their needs. Customers have been shuffled through the proverbial cattle shoot recently; with the current market availability and the automotive industry needs to remember that this is just a period were moving through, not an industry standard. There have been insane markups and a “take it or leave it” mentality that will cripple the dealerships that have adopted this mindset as permanent. …

Here we are again with the video series, Quality of Life.

We’ve been learning all about becoming more aware of the natural abilities and…

We’ve been dealing with strange times in the automotive industry recently with chip shortages and an insane gross market. This is not only creating tension for both the customer and the sales associate, but it’s straining an already tumultuous relationship that exists between customers and salespeople. 

Therefore, first impressions are…

Servicing your vehicle has been an age-old activity for anyone who owns or drives a vehicle. With today’s world and technology advancing, we’re gathering new tools to enhance our daily lives on a regular basis. This includes technology in our vehicles, so why wouldn’t it carry over into service.  

Virtual service has started to take hold in…

Selling work over the phone is something that has been done since service centers opened, and this goes for independent centers as well as dealerships. Most advisors love it when they can sell work over the phone as it gives them the upper hand. There is nothing better than when an advisor actually has a minute to breathe and works through a quote, put the numbers together, and presents a well-organized “package” to their customer who isn’t tapping their foot in the waiting room.  This…

Make no mistake about it, car dealers have an uphill battle to fight when defending their reputation. The sleazy used car guy character is still top of mind for consumers when making a purchase. And it is no fault of their own. 95% of all sales are made at the dealership, but most of that research now begins at home. Consumers will tell you the #1…

There’s a topic we believe is important to address prior to enlisting the

aid of mentors in this area. In many people’s minds — and in much of our

culture today — the very idea of wealth,

on at least a “gut” level, has been villainized. In my experience, however, nothing

could be further from the truth. Most of

the wealthy people I’ve known have been

kind, caring, generous people who have

worked extremely hard for what they

have…

You’ve had one customer on a test drive, your next appt just showed up an hour early, and somehow you were the only “available salesman” when a family just walked into the dealership… what do you do?

That answer is easy, you start juggling! Get them comfortable in the customer lounge, tell them to enjoy a warm or cold beverage, or snack, and here is…

The Theory of 5 is a lifetime process; it only stops on the day we die. The Theory, which can be used by anyone at any stage of life, is based on selecting mentors in the five most significant areas of a person's life - spirituality, marriage, parenting, business and finance, and health. These men and women will guide and support us towards…

I remember it like it was yesterday, the first time a car was discounted to make a deal. It was 1932, in Midtown Manhattan, New York City. Big Red Ewing accepted $1,450 “out the door” for a brand new 1933 Studebaker Dictator that stickered for $1,466 Plus TTL. Now, whether or not that’s true, I cannot say. But I’m sure it went down just like that. …

Paul Meijer interviews some of the best minds and experts in the world of automotive business development center operations. Watch as Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts. We spoke about operations and…

How to effectively communicate with prospects by text after they opt in. How to write a message and send it. Converse like normal. Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts.

Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you and appreciate…

Welcome back to our new video series, Begin Again. Last week, we told you that the goal of this journey is for you to be able to say, “This is what I do, this is how I do it, and I’m successful in this business. I help my customers and friends solve their automotive needs, and I…

Stan Sher of Dealer eTraining Tells Stories Of Coming Up In The Automobile Industry! Starting a career in auto sales at 20 years old and coming up over a 19-year career. He talks about getting hired, training, and selling the first few cars to get hooked with this career.…