by Keith Brice

The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their focus and sense of urgency are on the current month and, because a portion of their monthly income comes from the gross or net they generate, they want to close as many repair orders as…

Here it is . Don't forget to subscribe to my podcast on all podcast platforms and also subscribe to my YouTube Channel @ RonGarverick . I appreciate the support from everyone and to my sponsors, Street Volkswagen of Amarillo, dealerElite and GARV Automotive Finance, BDC, Sales & Management Training…

With vehicle inventory low, many dealers have to place a heavier focus on used cars to stay in business. In the current market, dealers are frequently outbid by other dealers for decent used vehicles or, more likely, are forced to pay thousands over retail value to acquire inventory. Add into that cost any auction fees, transportation, recon, and detailing,…

We all get that pit in our stomach when a big job finally comes to a full diagnosis. The customer is either going to tell you to go ahead with the job, tell you that you’re crazy and they’ll take their car, or some vague grey area in between. The goal of course is always to work to get the job sold and the car fixed. But how do you present the issue…

Mindset of The Salespeople, Interview with Aj Owens of Subaru of Wichita. 

We talk about Internet Leads vs Lot Ups

Salesmen Mindset & the Importance of Training Salespeople and Managers alike.

Please subscribe to my podcasts The Automotive Architect Sales Podcast & The Manager…

More importantly, we have to ask ourselves why we’re continually having to “reset” when things aren’t going right. That is  not hitting sales objectives, low appointment set-rates, low appointment show-rates, low appointment sold-rates, as well as poor results in handling inbound calls or internet leads. The reset on the dealer level often includes…

It has been about 5 years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see has not changed is the lack of designated compliance officers. We didn’t have one then, and most dealerships still don’t have one today.

Compliance officers can protect…

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.”

I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and…

There are 3 steps you need to take from in this article, I truly believe if you do these 3 things you will become a better professional in the automotive business. I believe if you stick to these three things

Your mind will be right and you will have a great mindset and you will make a lot more money.

The first step I want you to know if MIND YOUR OWN BUSINESS, who cares what other salesmen are doing, who cares if they come in late or call in from work, what does that…

Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…

By dialing in time-to-line metrics, Kings Toyota Gets Cars Retail-Ready in Half the Time

Transparency, manageable performance metrics and accountability improve used car efficiency

Kenwood Dealer Group consists of 15 dealerships in the Cincinnati, Ohio market. Dan Kommeth, who joined in early 2020…

Lehighton, PA, April 14, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that well-known automotive industry veteran…

During this pandemic, many dealers introduced measures to ensure vehicle service is more convenient and fits the current lifestyle of their customers. This, of course, comes at a cost. Dealerships have to pay porters or drivers to go to the customer's house, pick up their vehicle, return to the dealership to perform the service, then return it to the…

Regardless of the business model, the dealership's business models have changed over time, with dealers introducing business development centers, exchange managers in sales, product consultants, and marketing managers, to name a few. On the other hand, the GM position is seldom addressed or evolved - a position that manages all departments at the dealer level…

In a robust used car market, does it matter whether you fully recondition cars before moving them to the front line?

Doesn’t it make sense to simply bypass a thorough reconditioning when you can sell very car you get at a premium without first providing a high-level recon? 

That's what a recent article in…

One of the most valuable assets we possess can’t be measured, counted or displayed. It takes years to build and seconds to destroy, and we depend on it not only in business but in our marriages, friendships and all the other relationships in our lives. Our…

Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

I get it. We’re in the digital age where Siri and Alexa pretty much run our lives and we would all rather send a quick text or voice message instead of picking up the phone.

But we also want speedy and productive physical interactions especially during a pandemic where the world is nervous to get closer than six feet to one another or simply crack a smile (through a mask).

This means that the phones are now ringing off the hook and believe me, we have the calls to support this…