We just added 4 more sales offices: Inidianapolis, IN; Sarasota, FL; Del Rey, FL; and Los Angeles, CA. We now have over 8 sales offices nationwide for local representation of our service to dealers across the country. We plan to grow to Chicago, New York, Boston, Seatle and Dallas before the end of the year. Want to join our winning team?! Call us or send your resume to hr@outsourcedbdc.com today.

• Mark Hergert Offers Franchise Program for No Fund No Fee Client Referral Program at Auto Credit Dealer Marketing Lead Exchange

The strategic contribution of individual employees can and should be measured. Why? Too often, companies invest heavily in articulating their Mission, Vision, and Values, but stop short of clarifying and clearly communicating how each employee can play a roll. A company’s employees execute that company’s Mission, Vision, and Values on a daily basis by virtue of their daily activities. Those activities are the strategy…and ultimately enable the company to realize its Mission, Vision, and…

To train -- or not to train -- is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale. Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never…

As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.

I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…