It's been a while since I published some "how to" articles on link building and Automotive SEO strategies. Many people have said that that "Content is King" and I would like to append to that adage "and links are the Queen". Car dealers who would like to increase the number incoming links to their primary domains can read further to see if any of my suggestions are new ideas. If so, add them to your digital marketing strategy to increase the search…

How do you describe someone who in a 17 year period as Design Director of BMW…

For as many dealers that are gung-ho about Automotive Live Chat and having dealer chat software on their website, there are just as many dealers who are reluctant to add this feature. The reasons range from price, to…

So sitting here reading all the exchanges on DE and FB the past week I am not surprised by some of the tactics a couple of the contestants utilized to win.

I have to admit, in my years in retail I never took a JZ course, wish I would have so that I can speak to his content and knowledge base. I did take a course of GCs... Is there any doubt to either of their knowledge and expertise? None, but would I vote for them? I would have to say no... I look for expertise,…

The vehicle multi-point inspection is a BANK ACCOUNT for building high levels of customer retention, trust and profitable service sales. The inspection process has nothing to do what you sell today but what…

Selling Automobiles for over 30 years has given me some insight. I have seen several cycles in the economy, and four distinct evolutions of how to sell and market automobiles. And as this economic situation drags on and on, It has evolved again.

Very low cost marketing campaigns that brand your business and engage your prospects. I am talking about Adzzoo marketing. With Adzzoo marketing all of us can be on the first page of google, ask, and other search engines in our chosen…

I was speaking with Alex Snyder today and he reminded me of a statement I made in 2009 at the 7th Digital Dealer Conference which was:

"The most important person a car dealer can hire in 2010 will be a content writer."

With half of 2010 now past, I thought I would revisit why this statement made in October of…

TK Training Network is an Interactive Online Virtual Training Platform Community with a built in Customer Management Software Program designed Exclusively For The Automotive Industry! This site was designed using your feedback and it's here to serve you.

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The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car.…