The Anti Zag-True Car Program

Jim,
I couldn't agree more!!! The business model True Car,Zag and others like them operate under is flawed because the only person that truly wins is them.

Does the customer win?... No because the dealers have to post a price hundreds, if not thousands below what we pay for the car to get the consumer and then we either have to eat that loss or figure out a creative way to get back to profitability. In my opinion not the smooth customer experience they advertise.

Does the dealer win?.... No because, not only do we have to figure out how to ethically build that deal to a point where we can say yes.We get the pleasure of paying them $300/deal to do so. In many cases they make more than I do as a dealer. So who really wins???

That's why I have designed a program that will be nationally launched at NADA. It's called the EZ Referral Network and will give a dealer all of the tools needed to build a vibrant,cost effective referral base. I want to put relationship selling back into the automobile selling process and while price is important it isn't the only thing that makes a good deal.
If anyone wishes to hear more about the EZ Referral Network you can contact me through Linkedin or at my dealership Sansone Jr's 66 Automall Neptune NJ 07753 (732)922-1050.

Paul Sansone Jr

psjr@66automall.com

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Comment by James A. Ziegler on December 16, 2011 at 3:20pm: Okay Honda has taken a courageous stand and banned TrueCar pricing with it's dealers. I know for a fact VW is strongly considering doing the same. I hope VW realizes that they've just began to get some incredible momentum in the market AND now is NOT the time to allow an invader like truecar to devalue the brand in the public's eyes. No matter what you sell, TrueCar cheapens your brand.

Group 1 made sure their dealers cancelled after looking at the exposure of having these people rooting around in their DMS, especially with AutoNation's CEO on the board of Truecar...

Group 1 was smart enough to see the writing on the wall and run as from away from these people as possible. When is Asbury, Penske, Sonic and others going to awaken and realize they people appear to be a huge threat? Even large private groups like Rick Hendrick should be looking at the evident danger we're all perceiving here.

Where are Ford, General Motors and especially...where is Toyota in this escalating skirmish? I am embarrassed that mark Reuss, president of general motors would actually go to TrueCar Headquarters and play with Painter showing him a 750HP Camaro.

I did not mention Nissan because their dealers are using Truecar to sell way below invoice so they can collect stair step money. You guys are smiling now BUT if Nissan takes away the program, you're screwed royally because of the benchmarks you set with TrueCar making your brand image "Ultra Cheap Nissan"

Does Mark Reuss NOT understand that his dealers are being raided by these people cheapening the product down to unprofitable and below? I find it hard to believe that Reuss would publicly suck up to these people if he truly understood.

There are a few investigations of TrueCar popping up here and there AND we're still urging dealers to put more emphasis with your dealer associations to get off of the sidelines and represent us... I know a couple of associations are doing their best while others limped off of the battlefield without firing a shot... weak.

I am especially disturbed about Toyota staying quiet while Honda takes a stand. It's like sending a message that Toyota has less value.

This thing will gather increasing momentum and I predict TrueCar will find some high-profile weak suck who will sellout their integrity for the publicity or hard cash and take a stand publicly backing them and betraying dealers.

Of course, this is all a lot of conjecture, speculation, supposition and opinion...I might be wrong. :)

Comment by Stan Sher on December 13, 2011 at 1:46am: Scott Painter had his people call me. Scott Painter wants to have a call with me. What do you all think? Should I do it? You think he wants to offer me a job? Perhaps fly me in to show me his operations to try to prove to me that he is legit? Please let me know your thoughts and opinions. If anything comes out of this to anyone is that even little ole me can get the personal attention of someone as huge as Scott Painter. This comes to show you that if you use the internet the right way you can get attention from the way up.

Comment by Keith Shetterly on December 12, 2011 at 10:11am: Yeah, well, I commented this on that page: " Essentially, you've gotten big enough to grow beyond your statements here on dealers' data, then? http://www.techcrunch50.com/2008/presenter.php?presenter=95 Well, all that means is that now it's a data shell game, considering all your partnerships--in the end, the dealers SELL the car so collecting SOLD data and using it for the pricing curve on TrueCar.com IS repurposing dealers' SALES data against them in the marketplace. And there are many, many more than me that understand that. Even AutoNation has now said you are on a drive to the bottom. As did Honda. Thanks."

Comment by James A. Ziegler on December 12, 2011 at 9:48am: You'll get a real kick out of Painter's letter to dealers... http://blog.truecar.com/2011/12/12/an-open-letter-to-the-automotive...

I will post another BIGGER Blog this week...

Comment by Keith Shetterly on December 7, 2011 at 9:38pm: EVERY person reading this thread should take a look at this video where they take pains to point out they use ACTUAL SALES TRANSACTIONAL DATA . . . http://blip.tv/this-week-in-youtube/truecar-1265643 and they claim 25% in this video, 75% was the goal, gathered data from banks . . . and banks, insurance, and ACTUAL DEALERS. FROM SCOTT PAINTER'S OWN MOUTH. At 6min57sec he says he uses data licensed from "ACTUAL DEALERS".

DEALER DATA WARS: REVOLUTIONS DON'T WAIT!

At 9min54 there is another discussion that's interesting. In that minute after he goes into how this involves the BACKEND SYSTEMS OF DEALERS.

Comment by Stan Sher on December 7, 2011 at 8:58pm: Paul,

I spoke to your internet manager last week and he told me about the Anti-Zag program you guys are doing. I am so happy to see you take a strong stand against them. I hope you are doing well.