Way back during the Great Depression in the 1930's Walgreen Drugstores hired Elmer Wheeler to help them sell eggs.

You might ask yourself, "why the hell would Walgreen's be selling eggs?"

Well, they, like all drugstores back then had soda fountains inside the stores. They sold soft drinks, ice cream and most pertinent to this story, milkshakes and malts.

Her’s was a 7. She told me it’s what she would rate it. Now it was up to me to convince her mine was a good solid 10. I knew it shouldn’t be too difficult because she told me it was what she was wanting soon after we met.

It was a new F-150 she was after. Not just any F-150. She wanted a 4X4 Supercab with a long bed. That wasn’t impossible but it may as well be since less than 2% of production was Supercab Long…

https://www.youtube.com/watch?v=4t9b3VAm_pQ

The biggest problem(s) with sales training is the lack of it being implemented in the store. Managers think they don't need it and consequently it is not supported. The video above is evidence of this problem.

Another BIG problem is that the trainer's attempt to pack too much into their programs. The goal of training from the perspective of dealers and GM's is that sales…

First thing she said after my pick up line (the meet & greet) was, "I'm not buying today". You've heard that one hundreds, maybe even thousands of times before. What happened next took her by surprise.

Though we had never met, I knew a lot about her. She wanted it and she wanted it bad enough to have come to this dealership to get it. She was also willing to get it from me. My job was to get to know her and get her to like me enough to make it happen. So I said to…