Every department at a dealership needs training, but your BDC can benefit the most from regular coaching to maximize the results they get for your business. They rely on their phone scripts and skills to set appointments for your salespeople, and the tiny details they get from training can be the difference between hitting your monthly goals and the entire dealership falling flat.
Of course, every business is different. There are many types of automotive dealership BDC training available for a variety of budgets, but how do you find the most effective strategy for your business model?
In many cases, a professional consulting agency that specializes in long-term active coaching is the best way to go and will deliver the biggest return on your training investment by far. However, we’ll cover all the training options—from single written materials to a full-blown partnership—so you can choose the right balance for your BDC team.
There’s no shortage of printed content to keep your BDC sharp, and this time-tested strategy offers a number of benefits. You can put expert tips into your people’s hands quickly, and they can review them whenever they need a touchup. Almost any automotive dealership BDC training program will include some of these resources.
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Video presentations can be extremely beneficial, and these run the gamut from professionally produced instruction to amateur how-tos. As long as the information is solid and presented effectively, the production values aren’t terribly important.
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Live training presentations with an industry expert—whether remote or in-person—are often more effective than printed materials and videos in most cases. These options allow your people to ask questions and engage in role-playing scenarios that mimic common customer interactions.
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The automotive dealership BDC training resources we’ve talked about are actually just individual components of an ideal training model. They can produce decent results on their own, but will never be anywhere near as effective as hiring a training partner who has built a complete program utilizing these tools in addition to active coaching that supports your team’s development over time.
Phone Ninjas has combined the best of these teaching methods to produce our time-tested training program that consistently brings in three to four times more appointments every month from your phone traffic than the average dealership. How do we do it?
At Phone Ninjas, our reputation as one of the best automotive consultants in the country is backed up by decades of industry experience in the business. We can’t wait to show you how we’ll turbocharge key BDC metrics several times over, increasing your appointment set and show rates and driving business to every aspect of your dealership.
Contact us today for two free mystery shops and a free demo of our program and find out what a difference the best automotive dealership BDC training on the market can make.
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