Automotive Training Professionals
Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here. We want members who are serious about making a difference in the auto industry, one client at a time.
John Fuhrman
To all the professional trainers and the dealers who use them, "Happy New Year!" May 2012 be prosperous and may you make a significant difference in all you come in contact with. We at The Dealer Resource Group hope all of us see the business we deserve in the coming year.
Dec 30, 2011
JB Floyd
LOOKS LIKE A GREAT GROUP. PLEASE SHARE WITH ME HOW I CAN BE AN ACTIVE AND USEFUL MEMBER?
Feb 25, 2016
ROBERT SILANO
IF ANYONE KNOWS A DEALERSHIP WHO IS LOOKING TO DO A STAFFED EVENT FOR THE DEALERSHIP ILL PAY YOU 500 FOR THE REFERRAL THIS IS WHAT WE CAN DO !!!
CONTACT ME AT 318-678-0746
How does the sale work?
1. What are the roles and responsibilities of each member of the team?
Managers - HRI provide 3 managers. Our team leader desks the deals and is responsible for handling meeting and closing our the event. Our F and I manager will structure the deals for maximum profits plus work hand and hand with the dealers F and I department. Our closer will talk to every customer possible and close the deals. He communicates with your desk on every deal, trains your sales people on the proper word tracks for the sale, and handles the floor start to finish. The dealer signs off on all the deals.No power booking or games. There is no need to do this to have a successful event.
OUR SALESPEOPLE - we typically bring about 7 to 10 salespeople. They are professional and seasoned industry sales veterans. We average $4,000 - $5,000 a deal by the end of the event.
2. How is your company compensated?
Our sales people and the dealer sales people are compensated in the same manner with a max pack of $500 and a minimum of 25% front end commission. In most cases we develop an ad budget of $25K to $30K. HRI COMMISSION TBA.
3. Walk me through a typical sale including pre-sale steps, the sale, and post sale wrap up
SALE DEVELOPMENT, MAILER AND LIST DEVELOPMENT
A) Our mailers are the "GOLD STANDARD" of the industry. We furnish all postal mail receipts
B) Our list is developed in house and we have a formula to eliminate the lower income and less desirable households. We perform this function manually by breaking the list out to carrier routes and removing the undesired routes rather than deleting or running an entire zip. This costs us more per piece and is time consuming but it is a big reason our average sale is over $250,000
Feb 3, 2017