I have two and a half decades of success in automotive retail. I began at Lynn Hickey Dodge in OKC. From the floor up to platform GM over dozens of stores. I have turned many store sales and financial statements around, and trained many sales people, doing my best to add value to each one. I have motivated and train sales people in 41 US states and most of Canada.
Greetings my friend, I appreciated your comment about my response to your "trial close" post. While I'd long passed the desire to "sales train" by the time I began selling vehicles, I had a lot of experience doing it when I sold high dollar organs and pianos, and they're fundamentally the same, except selling them is like selling cars to people who can't drive. My interest during my 8+ years in auto sales was in maximizing repeat & referral business utilizing the techniques I'd previously developed, and I shunned any attempts to "get into dealer management" I was regularly offered. (I'll leave that to guys like you.) I moved thru domestics to, what was then, the biggest M-B dealership in the country, and then on to Lexus where the dealer coaxed me into doing my marketing for everyone in their dealership. Not complaining, though, as it put me in business doing it for others over 20 years ago.
I read your bio before ever responding to the post, but your website appeared to be only the Fletcher Group site. Hope you'll read my bio and visit my site.
You have an excellent - deep - understanding of both the sellers - and buyers - who do not understand each other - or themselves - as well as they need to.
I always consider the 'known unknowns' speech as the platform for this.
People know what they know - and they may know what they need to know that is unknown --- but the hard one is the unknown unknowns.
Brian Bennington
Greetings my friend, I appreciated your comment about my response to your "trial close" post. While I'd long passed the desire to "sales train" by the time I began selling vehicles, I had a lot of experience doing it when I sold high dollar organs and pianos, and they're fundamentally the same, except selling them is like selling cars to people who can't drive. My interest during my 8+ years in auto sales was in maximizing repeat & referral business utilizing the techniques I'd previously developed, and I shunned any attempts to "get into dealer management" I was regularly offered. (I'll leave that to guys like you.) I moved thru domestics to, what was then, the biggest M-B dealership in the country, and then on to Lexus where the dealer coaxed me into doing my marketing for everyone in their dealership. Not complaining, though, as it put me in business doing it for others over 20 years ago.
I read your bio before ever responding to the post, but your website appeared to be only the Fletcher Group site. Hope you'll read my bio and visit my site.
Jan 17, 2015
steven chessin
You have an excellent - deep - understanding of both the sellers - and buyers - who do not understand each other - or themselves - as well as they need to.
I always consider the 'known unknowns' speech as the platform for this.
People know what they know - and they may know what they need to know that is unknown --- but the hard one is the unknown unknowns.
Mar 14, 2015